The New SEO & Google Analytics

Two workshops in one! It’s one thing to have a website, it’s another to have it work effectively for you. This is all done at the “back end”. You will learn to ask your web developer better questions or help you know how to set up the right search phrases so that your website is picked up by search engines.
This session is about fundamental SEO and Google Analytics information, as well as updates you need to know about to increase your chances of your website being seen on the internet.
Outcome: take away tips on how to have SEO and Google Analytics work for your business. Learn the updates so, if you already have a website, you can make changes to keep the algorithms working for you.
Suitable for: any small business wanting to understand SEO and Google Analytics to improve their website ranking.
Presenter: Jerry Hoekman